This year Masino Group supports the Christmas Spirit Campaign collection by the Finnish Red Cross and the Mannerheim League for Child Welfare. The collection will be organised for the 22nd time. The campaign will be carried out in collaboration with YLE Aamu-TV, YLE Radio Suomi and YLE Radio Vega.
The goal is to collect about two million euros as donations. The families that need help will be selected by, for example, regional social authorities, child health clinics, school healthcare, diaconal work of the parishes, the branches and Youth Shelters of the Finnish Red Cross and the local associations of the Mannerheim League for Child Welfare.
The funds donated to the Christmas Spirit collection will be used to purchase 28,000 vouchers, which impoverished families with children or families going through a difficult life situation can use to buy food items for the holidays. The vouchers have a value of €70 and they can be used in the campaign’s partner stores.
The collection will start on Thursday 22 November 2018 and will continue until 24 December 2018.